Christmas hampers 2025: which trends stuck (and which didn't)

Looking back on the 2025 season: local won, plastic lost, and choice portals proved less popular than expected.

The 2025 Christmas hamper season produced a few clear lessons for Alkmaar employers.

What stayed

1. 01Local sourcing: hampers with recognisable city makers scored higher in satisfaction surveys than broad standard ranges.
2. 02Fewer, but better: fewer items per hamper, higher quality per item.
3. 03Alcohol-free variants as a standard option rather than an exception.
4. 04Home delivery for hybrid teams, bundled by postcode area.

What disappeared

• Plastic shrink wrap and polystyrene filling.
• Enormous choice portals: lots of choice mostly turned out to create choice stress.
• Gadget-like non-food items that sat in a drawer after a week.

What that means for your next order

Choose a strong, clear composition with a handful of good products and one personal message. Exactly how our boxes are built.

Curious about the coming season? Also read our trends for 2026 or request a quote directly.