Ben Bits: North Holland mints without sugar, with character

Sugar-free mints and chewing gum, from liquorice mint to punchy salmiak.

Ben Bits makes something nobody thought could be local: mints and chewing gum. The North Holland makers combine sugar-free recipes with flavours you don't expect - from liquorice mint to punchy salmiak.

The starting point is clever: a small product you use every day, but better. No sugar, full flavour, in packaging that looks like it belongs in a gift box - which is exactly where it ends up.

Liquorice mint and salmiak are deliberate choices: typically Dutch flavours in a modern guise. For international clients it's a surprise; for the Dutch, a recognition with a wink.

In our boxes, Ben Bits is the small detail people keep: a tin that stays in the car or on the desk for months.